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This book is like reading into the summary of years of practical learnings from AB testing of a product manager. This book will take you a step further in this book and discuss practical insights and common mistakes which we do while conducting A/B experiments – Impact and Mitigation.
AB testing or split testing is a crucial technique for ensuring that your initiatives, features, and products are in line with the customer’s voice and get the best ROI for the team’s efforts. It is not just about increasing the conversions but a way to hear the silent customer’s ‘needs and ‘wants’ in a scientific manner. Case studies towards the end add to the cause of way understanding.

ASIN ‏ : ‎ B09GLWXX4P
Publication date ‏ : ‎ September 17, 2021
Language ‏ : ‎ English
File size ‏ : ‎ 5069 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 132 pages

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