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Visual imagery when employed in marketing is worth a thousand words. The same holds true for heatmaps that can be employed to tell great visual stories of what’s actually going on your website.
Whenever we visit a website we know that we can’t use it without clicking a mouse or scrolling up or down on a mobile device. These clicks and scrolls help users navigate and the requisite information pertaining to the products or services that they’re looking for.
In the context of B2B marketing, heatmaps serve as a powerful tool for conversion rate optimization. Heatmaps provide useful data in the form of graphically represented color codes. These colors reflect the page areas that are performing well or need improvement. These data points help marketers optimize the grey areas in their conversion strategies and help them to optimize the conversions, by attracting more high-quality traffic and retaining the existing customers.
Heatmaps prove to be useful marketing visualization tools for B2B marketers. They allow marketers to record the screen activities of the visitors on their website and provide vital information such as what they clicked on and looked at. The output represents the most used part of the page in dark red and less-viewed areas show up as cooler hues, such as blue and purple.
Whether you’re a UX designer, a conversion rate optimization strategist, analyst, marketer, or business owner, you need to understand where your visitors click and how far do they scroll. You also need to understand how to use that information to architect a better user experience, improve your website, and ultimately grow your business.
Heatmaps can help you understand how visitors navigate your website, as well as, identify the areas that are causing frustration, leading to a more positive user experience. With fewer distractions, visitors are more likely to take the desired action that the marketers want them to take and convert on your website. This ultimately leads to Conversion Rate Optimization (CRO).
In this ebook, we discuss the use of heatmaps and the multiple benefits of these helpful web analytics tools. After going through this ebook you’ll be able to see for yourself how valuable and useful heatmaps could be when it comes to optimizing your users’ experiences.

ASIN ‏ : ‎ B09M9PDJ1F
Publication date ‏ : ‎ November 19, 2021
Language ‏ : ‎ English
File size ‏ : ‎ 5628 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 48 pages

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