Aesthetic Clinic Marketing in the Digital Age
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Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user’s guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.
ASIN : 1498726720
Publisher : CRC Press; 1st edition (January 9, 2018)
Language : English
Paperback : 144 pages
ISBN-10 : 9781498726726
ISBN-13 : 978-1498726726
Item Weight : 10.8 ounces
Dimensions : 7.01 x 0.32 x 10 inches
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