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How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you’ll see step-by-step how to take a great idea through the complete advertising process. And because it’s focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you’ll need to succeed in the class now and get your project chosen in the future.

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Publisher ‏ : ‎ Cengage Learning; 5th edition (August 1, 2014)
Language ‏ : ‎ English
Paperback ‏ : ‎ 432 pages
ISBN-10 ‏ : ‎ 1133434800
ISBN-13 ‏ : ‎ 978-1133434801
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 6.5 x 0.75 x 9.25 inches

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