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Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. ADVERTISING AND SALES PROMOTION employs relevant ads, exhibits, and photographs to capture your interest and through its writing style, gives a solid understanding of advertising along with the challenges facing the promotion, advertising, and marketing industries today. Prepare for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND SALES PROMOTION, its accompanying supplements, and author-driven learning and teaching support.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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ASIN ‏ : ‎ B00B6FB9DU
Publisher ‏ : ‎ Cengage Learning; 001 edition (January 1, 2012)
Publication date ‏ : ‎ January 1, 2012
Language ‏ : ‎ English
File size ‏ : ‎ 79769 KB
Text-to-Speech ‏ : ‎ Not enabled
Enhanced typesetting ‏ : ‎ Not Enabled
X-Ray for textbooks ‏ : ‎ Enabled
Word Wise ‏ : ‎ Not Enabled
Sticky notes ‏ : ‎ Not Enabled
Print length ‏ : ‎ 480 pages

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