Price: [price_with_discount]
(as of [price_update_date] – Details)

eBooks and Audiobooks

for free.

Try Audible Plus

[ad_1]
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with O’Guinn/Allen/Semenik/Close’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors’ vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you’ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

From the Publisher

This product is included in a Cengage Unlimited subscription

With Cengage Unlimited You Can

With a Cengage Unlimited subscription you get all your Cengage access codes and online textbooks, online homework and study tools for one price per semester, no matter how many Cengage classes you take.

Access All Your Cengage Online Platforms

This includes all your courses on faculty-assigned Cengage online platforms like MindTap, WebAssign, CengageNOWv2, SAM, iLrn, OWLv2, and OpenNow.

All For Only One Price Per Semester

No matter how many Cengage access codes you need or online textbooks and study tools you use, the price of Cengage Unlimited stays the same.

What’s included in Cengage Unlimited?

Get all your Cengage access codes for platforms like MindTap, WebAssign, CengageNowv2, SAM, OWLv2 and OpenNowAccess to the online version of your textbook + our full library A lower cost hardcopy textbook rental with each access code, available within the 50 statesNew study tools including online homework, flashcards, test prep and study guidesA career center where you can boost your job skills, explore career options and build your resume

ASIN ‏ : ‎ B00H7HVCY2
Publisher ‏ : ‎ Cengage Learning; 007 edition (February 17, 2014)
Publication date ‏ : ‎ February 17, 2014
Language ‏ : ‎ English
File size ‏ : ‎ 60273 KB
Text-to-Speech ‏ : ‎ Not enabled
Enhanced typesetting ‏ : ‎ Not Enabled
X-Ray for textbooks ‏ : ‎ Enabled
Word Wise ‏ : ‎ Not Enabled
Sticky notes ‏ : ‎ Not Enabled
Print length ‏ : ‎ 432 pages

[ad_2]