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“This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising”–

Publisher ‏ : ‎ Business Science Reference (January 6, 2017)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 3726 pages
ISBN-10 ‏ : ‎ 1522517936
ISBN-13 ‏ : ‎ 978-1522517931
Item Weight ‏ : ‎ 1.82 pounds
Dimensions ‏ : ‎ 9 x 4.5 x 11.25 inches

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