{"id":3358,"date":"2023-11-04T19:58:18","date_gmt":"2023-11-04T19:58:18","guid":{"rendered":"https:\/\/snewd.com\/product\/the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-4th-edition\/"},"modified":"2023-11-04T19:58:18","modified_gmt":"2023-11-04T19:58:18","slug":"the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-4th-edition","status":"publish","type":"product","link":"https:\/\/snewd.com\/product\/the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-4th-edition\/","title":{"rendered":"The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)"},"content":{"rendered":"

Price: [price_with_discount]<\/span>
(as of [price_update_date] – Details<\/span>)<\/small><\/i><\/p>\n

<\/a>
\n[ad_1]<\/p>\n

The classic guide to copywriting, now in an entirely updated fourth edition<\/p>\n

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention\u2014and sell more products. <\/p>\n

Among the tips revealed:<\/p>\n

* 8 headlines that work–and how to use them
* The 5-step \u201cMotivating Sequence\u201d for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to ensure your emails get high open and click-through rates
* How to create powerful \u201clead magnets\u201d that double response rates
* The \u201c4 S\u201d formula for making your copy clear, concise, and compelling<\/p>\n

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. <\/p>\n

Now more indispensable than ever, Robert W. Bly’s The Copywriter’s Handbook remains the ultimate guide for people who write or work with copy.<\/p>\n

ASIN \u200f : \u200e B07S7L68NH
Publisher \u200f : \u200e St. Martin’s Griffin (April 7, 2020)
Publication date \u200f : \u200e April 7, 2020
Language \u200f : \u200e English
File size \u200f : \u200e 7975 KB
Text-to-Speech \u200f : \u200e Enabled
Screen Reader \u200f : \u200e Supported
Enhanced typesetting \u200f : \u200e Enabled
X-Ray \u200f : \u200e Enabled
Word Wise \u200f : \u200e Enabled
Sticky notes \u200f : \u200e On Kindle Scribe
Print length \u200f : \u200e 485 pages <\/p>\n

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Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques […]<\/p>\n","protected":false},"featured_media":3359,"comment_status":"open","ping_status":"closed","template":"","meta":{"nf_dc_page":"","_gspb_post_css":""},"store":[],"product_cat":[177],"product_tag":[185],"yoast_head":"\nThe Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) - Snewd.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/snewd.com\/product\/the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-4th-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) - Snewd.com\" \/>\n<meta property=\"og:description\" content=\"Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/snewd.com\/product\/the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-4th-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"Snewd.com\" \/>\n<meta property=\"og:image\" content=\"https:\/\/m.media-amazon.com\/images\/I\/414zAqbvkmL.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/m.media-amazon.com\/images\/I\/414zAqbvkmL.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/snewd.com\/product\/the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-4th-edition\/\",\"url\":\"https:\/\/snewd.com\/product\/the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-4th-edition\/\",\"name\":\"The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) - Snewd.com\",\"isPartOf\":{\"@id\":\"https:\/\/snewd.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/snewd.com\/product\/the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-4th-edition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/snewd.com\/product\/the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-4th-edition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/m.media-amazon.com\/images\/I\/414zAqbvkmL.jpg\",\"datePublished\":\"2023-11-04T19:58:18+00:00\",\"dateModified\":\"2023-11-04T19:58:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/snewd.com\/product\/the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-4th-edition\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/snewd.com\/product\/the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-4th-edition\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/snewd.com\/product\/the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-4th-edition\/#primaryimage\",\"url\":\"https:\/\/m.media-amazon.com\/images\/I\/414zAqbvkmL.jpg\",\"contentUrl\":\"https:\/\/m.media-amazon.com\/images\/I\/414zAqbvkmL.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/snewd.com\/product\/the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-4th-edition\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/snewd.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"http:\/\/snewd.com\/shop\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/snewd.com\/#website\",\"url\":\"https:\/\/snewd.com\/\",\"name\":\"Snewd.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/snewd.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/snewd.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/snewd.com\/#organization\",\"name\":\"Snewd.com\",\"url\":\"https:\/\/snewd.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/snewd.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/snewd.com\/wp-content\/uploads\/2023\/11\/snewd.png\",\"contentUrl\":\"https:\/\/snewd.com\/wp-content\/uploads\/2023\/11\/snewd.png\",\"width\":640,\"height\":160,\"caption\":\"Snewd.com\"},\"image\":{\"@id\":\"https:\/\/snewd.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) - Snewd.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/snewd.com\/product\/the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-4th-edition\/","og_locale":"en_US","og_type":"article","og_title":"The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) - Snewd.com","og_description":"Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. 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